Although the telecom giants compete to attract customers to their quadplay packages, behind the scenes Virgin is joining AdSmart system to build the network's reach to 30m viewers. AdSmart enables advertisers to buy TV at scale across linear and video on demand formats. Campaigns can be tailored by household to specific audiences in select locations.
Virgin Media is set to launch a multi-million pound ad campaign featuring Olympic champion Mo Farah on Monday, 1 October. Created by BBH, with all media planning and buying handled by Fifty6, the campaign to promote the fact that Virgin Media is set to double broadband speed boost for millions of UK homes will run across outdoor, press, digital and mobile. Bartle Bogle Hegarty is a Global advertising agency.
Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies. Brand: Virgin Media.
Virgin Media has launched a press campaign featuring Mo Farah, the London double gold medallist, alongside a new TV ad starring established celebrity Usain Bolt. As with Bolt before him, Farah wears the blonde, Bransonesque goatee beard in a print ad campaign, which launched across a number of national newspapers during the weekend. The campaign has been created by BBH, with all media planning and buying handled by Fifty6.
Photograph: Dave Meehan. Virgin Media Television viewers will soon be shown different ads depending on who they are and where they live under a partnership between Virgin and rival Sky. Virgin Media said it would make it available on Virgin Media One, the channel formerly known as TV3, with trials starting by the end of this year.
Virgin Media ran its campaign throughout four key stages of the BAFTA awards—voting, pre-awards, awards night and wrap-up—to warm up the BAFTA audience and be part of the conversation before, during and after the awards. As the first telco company to use the carousel ad format in Instagram Stories with the lead generation objective, Virgin Media wanted ad creative that was as entertaining as it was engaging. After the awards ended, Virgin Media kept the conversation going by sharing content that would resonate best with its audience.
Virgin Media has taken a bold new creative direction illustration the benefits- and downfalls - of a life without barriers. The campaign will run for three months and is fronted by a new TV ad which premieres on 14 June during Celebrity Gogglebox on Channel 4. Things take a turn for the worst though as his confidence gets the best of him.
Virgin Media's ad should be used as the foundation for a 'total brand experience'. The strategy is spot on. The quickest man alive also eats fried chicken like the rest of us.
The telecoms and media company was formed out of the merger of NTL, Telewest and Virgin Mobile inunveiling its Virgin Media brand the following year. Below are some of its advertising highlights since then. The year-old from Wiltshire caught the attention of the record label by posting videos of herself performing acoustic cover versions of popular songs on YouTube.